Building tomorrow together
For Banque Internationale à Luxembourg (BIL), the agency Lola developed and deployed a modern, fully articulated brand platform built around the new signature “Building tomorrow together.” The project began with a strategic realignment of BIL’s brand foundations—creating a coherent brandbook, refreshed visual identity and flexible design system—before launching a 360° image campaign centered on a manifesto film blending archival and contemporary imagery. This work strengthens BIL’s positioning as a forward-looking, emotionally resonant partner for its clients, uniting purpose, values and communication across digital and traditional media.
